Cold Outreach & Growth Ops Specialist (Internal Marketing)

Sweat Pants Agency is seeking a Growth & Outbound Specialist to build and manage a cold outreach system. The role involves sourcing leads, writing compelling copy, setting up automated workflows, and testing different outreach channels. This is an internal marketing position focused on attracting, qualifying, and converting potential clients.

Requirements

• Build and manage cold outreach campaigns using Lemlist and ActiveCampaign.
• Source and segment lead data using tools like Apollo, Clay, or LinkedIn Sales Navigator.
• Write, test, and optimize cold email sequences + follow-ups.
• Track key metrics and iterate based on performance.
• Collaborate with leadership to refine ICPs and messaging.
• Identify new outbound opportunities (LinkedIn, partnerships, etc.).

Benefits

• Remote, flexible, and outcome-driven environment
• Collaborative, low-ego culture