Lead- Marketing Scientist - MMM

Yum! Brands is seeking a Lead-Marketing Scientist to excel in Kvantum marketing analytics, performing statistical analysis, modeling, and engaging with data science and product development teams to deliver end-to-end MMM engagements. The role involves leveraging statistical techniques and attribution models to support Yum! and external stakeholders, generating predictive models, and optimizing budget plans. The ideal candidate will have strong analytical and communication skills.

Requirements

• Master’s degree with 3+ years of experience in business analytics OR bachelor’s degree with 4.5+ years of management consulting experience.
• Good understanding of marketing statistical models and variables.
• Master’s degree with 3+ years of experience in business analytics OR bachelor’s degree with 4.5+ years of management consulting experience.
• Good understanding of the statistical models & variables typically used in marketing, customer, category, and/or pricing analytics.

Benefits

• Competitive benefits including medical, dental, vision and life insurance
• 401k match
• Paid holidays and sick leave