Senior Campaign Manager

UpGuard is looking for a Senior Campaign Manager to lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for their assigned product stream. The role involves project management, budget management, performance tracking, and optimization across campaign elements.

Requirements

• 5+ years of experience managing and executing multi-channel, integrated demand generation campaigns in a B2B SaaS environment
• Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
• Strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
• Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting
• Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
• Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline
• Direct experience operating in a cross-functional marketing structure (e.g., agile, pod, or stream model)
• Prior experience marketing cybersecurity or complex B2B technology products/services
• Advanced proficiency in HubSpot (or similar platform) campaign functionality and reporting

Benefits

• Monthly Lifestyle subsidy
• WFH set-up allowance
• $1,500 USD annual Learning & Development allowance
• Generous Annual Leave/PTO allowances
• 18 weeks paid Parental Leave
• Personal Leave Allowance
• Fully remote working environment
• Top-spec hardware