Senior Consultant – MarTech & Customer Data Strategy (m/w/d), Wien

We are looking for a Senior Consultant – MarTech & Customer Data Strategy to join our team. As a strategic sparring partner, you will develop scalable marketing automation strategies, design cross-channel customer journeys, and connect business goals with technological excellence. You will work on eye level with management and the department, and your tasks will include developing holistic omnichannel strategies, conceptualizing cross-channel journeys, and defining trigger, event, and interaction logics.

Requirements

• Marketing automation expertise (B2B focus)
• Several years of experience in marketing automation in the B2B field
• Funded experience with platforms like Salesforce Marketing Cloud, HubSpot, Marketo, or Braze
• Understanding complex B2B customer journeys and multistage decision-making processes
• Ability to strategically think about automation and campaign logics
• Commercial & data understanding
• Deep understanding of data models, segmentation logics, and event structures
• Experience with lead scoring and grading systems
• Understanding of performance measurement, funnel logics, and KPI systems
• Ability to think about marketing automation architectures consistently from a business impact perspective
• Architecture & system competence
• Experience in CRM, CDP, and marketing automation setups
• Understanding of integration logics between marketing, sales, and commerce
• Ability to strategically orchestrate business, IT, and delivery
• Communication and consulting strength
• Highly confident appearance towards C-level and senior stakeholders
• Ability to address critical topics clearly and constructively
• Excellent presentation and moderation skills

Benefits

• Above & Beyond