Senior Consultant – MarTech & Customer Data Strategy (m/w/d), Düsseldorf
Towa InternationalDusseldorf, North Rhine-Westphalia, Germany
Posted March 4, 2026
Full Time
About the Company
Towa International, the global arm of Towa Pharmaceutical, researches, develops, manufactures, and markets generic and value-added medicines that enhance patient health. The company prioritizes patient-centric innovation, delivering its VAM portfolio directly in Europe and the United States while partnering with strategic allies to reach more than 60 countries worldwide. Its structure is organized into three independent business units—Breckenridge Pharmaceutical (U.S.), Towa Europe (Italy, Spain, Portugal), and Towa 2B (global)—each tailored to specific regulatory and market needs. This integrated model, coupled with a commitment to quality and a broad geographic footprint, distinguishes Towa International as a versatile, patient-focused player in the global pharmaceutical industry.
Job Description
We are a leading provider of digital transformation services and are looking for a Senior Consultant to join our team. As a Senior Consultant, you will be responsible for developing and implementing digital transformation strategies for our clients, with a focus on MarTech and customer data.
Requirements
- Marketing Automation Expertise (B2B-Focus)
- Several years of experience in Marketing Automation in B2B-Space
- Fundamental experience with platforms like Salesforce Marketing Cloud, HubSpot, Marketo or Braze
- Understanding of complex B2B-Customer-Journeys and multi-stage decision-making processes
- Commercial and Data-Understanding
- Deep understanding of Data-Models, Segmentation-Logics, and Event-Structures
- Experience with Lead-Scoring-&Grading-Systems
- Understanding of Performance-Measurement, Funnel-Logics, and KPI-Systems
- Ability to consistently think through Marketing Automation-Architectures from Business-Impact
- Architecture- and System-Understanding
- Experience in CRM-, CDP-, and Marketing-Automation-Setups
- Understanding of Integration-Logics between Marketing, Sales, and Commerce