Director of Lifecycle Marketing

TomoCredit, a fast-growing FinTech company focused on disrupting the credit system, is seeking a data-driven and results-oriented Director of Lifecycle Marketing. This in-house leadership role will be responsible for scaling customer journeys, increasing retention, and maximizing lifetime value across all touchpoints. The ideal candidate will be a strategic thinker, collaborative leader, and a home run for driving revenue growth.

Requirements

• 6+ years in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses
• Proven success in improving subscription conversion and retention rates through data-driven lifecycle programs.
• Strong background in designing, executing, and analyzing A/B tests and multivariate experiments.
• Hands-on experience with marketing automation tools, segmentation frameworks, and analytics platforms.
• Sufficient analytical and strategic skills for data translation into actionable strategies.
• Strong communication and influencer skills
• Experience with SaaS platforms like Amplitude and Hightouch.

Benefits

• Competitive compensation
• Equity
• Benefits package
• Impactful work
• Collaborative environment
• In-person work