Senior Product Manager (SEO/Web) - User Growth (San Jose)

The User Growth (UG) team is responsible for the growth of ByteDance's international products, including TikTok. The team develops customized growth strategies and utilizes various marketing, product, and data analysis techniques to achieve business growth goals.

Requirements

• Own iteration and international growth strategy for the TikTok Web product, using organic search (SEO) as a primary growth channel.
• Partner directly with external search engine companies and other search-engine teams to validate advanced search strategies and technical guidance.
• Design and implement end-to-end SEO programs — including standardized information architecture, structured data, traffic acquisition tactics, and client-side conversion funnels — and coordinate with Web and App product and engineering teams to operationalize them.
• Lead full lifecycle product delivery from business analysis and roadmapping through solution design, requirement decomposition, development coordination, launch validation and continuous iteration.
• Mobilize cross-functional stakeholders (product, engineering, data, content and operations) to ensure timely, high-quality execution.
• Localize and scale growth strategies for global markets: adapt information architecture, metadata, and distribution pathways to regional, linguistic and cultural differences while ensuring scalability, sustainability and regulatory compliance across multiple countries and languages.

Benefits

• Competitive salary
• Stock options
• Health insurance
• 401k matching
• Retirement plan
• Paid time off
• Generous parental leave
• Tuition reimbursement