Senior Product Marketing Manager, Platform

The Senior Product Marketing Manager, Platform is responsible for defining the value proposition, positioning, and messaging for ad products, shaping go-to-market strategies, and driving product adoption and growth globally.

Requirements

• Go-To-Market: Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products.
• Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics.
• Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets.
• Innovation and Testing: Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement.
• Market Insights: Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence.