Cold Outreach & Growth Ops Specialist (Internal Marketing)

Sweat Pants Agency is seeking a Growth & Outbound Specialist to build and manage their cold outreach system. This role involves sourcing and segmenting leads, writing personalized outreach copy, and automating workflows using tools like Lemlist and ActiveCampaign. The ideal candidate will be analytical, organized, and possess a strong understanding of outbound marketing methodologies.

Requirements

• Build and manage cold outreach campaigns using Lemlist and ActiveCampaign.
• Source and segment lead data using tools like Apollo, Clay, or LinkedIn Sales Navigator.
• Write, test, and optimize cold email sequences + follow-ups.
• Track key metrics and iterate based on performance.
• Collaborate with leadership to refine ICPs and messaging.

Benefits

• Remote, flexible work environment
• Collaborative and low-ego culture
• Outcome-driven environment