Marketing Automation & CRM Strategist for Swank Motion Pictures to elevate email and CRM marketing programs through advanced segmentation, lifecycle journey development, personalization, and continuous optimization.
Requirements
- 5+ years of experience in email marketing, lifecycle marketing, or marketing automation
- Proven experience owning lifecycle marketing strategy end-to-end
- Strong content strategy skills with experience developing high-impact messaging frameworks in a B2B environment
- Demonstrated success driving measurable impact on engagement, pipeline, retention, or revenue
- Strong expertise in database segmentation, dynamic content, and workflow automation
- Hands-on experience with marketing automation platforms; Dynamics 365 experience strongly preferred (HubSpot experience a plus)
- Experience implementing or optimizing nurture journeys and behavioral trigger campaigns
- Strong analytical skills with experience leveraging data to drive strategic decisions
- Experience aligning marketing automation with sales processes and CRM systems
- Working knowledge of email design best practices; HTML/CSS knowledge a plus
- Excellent project management skills with the ability to manage multiple campaigns simultaneously
- Strong cross-functional collaboration and communication skills
- Highly organized, detail-oriented, and proactive problem solver
Benefits
- Comprehensive compensation and healthcare packages
- 401(k) plan with employer match
- Competitive paid time off
- Company sponsored volunteer & community outreach opportunities
- Organizational growth potential through company sponsored trainings