Marketing Automation & CRM Strategist

Marketing Automation & CRM Strategist for Swank Motion Pictures to elevate email and CRM marketing programs through advanced segmentation, lifecycle journey development, personalization, and continuous optimization.

Requirements

• 5+ years of experience in email marketing, lifecycle marketing, or marketing automation
• Proven experience owning lifecycle marketing strategy end-to-end
• Strong content strategy skills with experience developing high-impact messaging frameworks in a B2B environment
• Demonstrated success driving measurable impact on engagement, pipeline, retention, or revenue
• Strong expertise in database segmentation, dynamic content, and workflow automation
• Hands-on experience with marketing automation platforms; Dynamics 365 experience strongly preferred (HubSpot experience a plus)
• Experience implementing or optimizing nurture journeys and behavioral trigger campaigns
• Strong analytical skills with experience leveraging data to drive strategic decisions
• Experience aligning marketing automation with sales processes and CRM systems
• Working knowledge of email design best practices; HTML/CSS knowledge a plus
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Strong cross-functional collaboration and communication skills
• Highly organized, detail-oriented, and proactive problem solver

Benefits

• Comprehensive compensation and healthcare packages
• 401(k) plan with employer match
• Competitive paid time off
• Company sponsored volunteer & community outreach opportunities
• Organizational growth potential through company sponsored trainings