Senior Content Marketing Manager

Starfish is seeking a strategic Senior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. The role involves crafting compelling narratives, managing campaign content across digital channels, and ensuring brand alignment in Southeast Asia. This role will focus on content translation, influencer partnerships, and campaign performance optimization.

Requirements

• Shape and refine brand positioning across campaigns and touchpoints in SEA.
• Ensure all content aligns with overarching brand identity, tone, and values.
• Conceptualise and craft engaging content across digital platforms.
• Edit and localise global content to resonate with SEA audiences.
• Develop integrated campaign content plans.
• Lead the creative briefing process.
• Oversee social media calendars.