Senior Content Marketer

Hire Digital is seeking an experienced and strategic Senior Content Marketer to lead content-driven brand initiatives in Southeast Asia. This role focuses on crafting compelling narratives, managing campaign content, and ensuring brand alignment across various digital channels. The role involves translating business goals into audience-specific content, localizing content for cultural fit, and partnering with teams to deliver cohesive communications.

Requirements

• Shape and refine brand positioning across campaigns in SEA.
• Translate business goals into narrative-led, audience-specific content strategies.
• Conceptualise and craft engaging content across digital platforms.
• Edit and localise global content to resonate with SEA audiences.
• Develop integrated campaign content plans for product launches and seasonal initiatives.
• Lead the creative briefing process and manage campaign content delivery.
• Monitor campaign effectiveness and optimise content based on performance data.
• Partner with cross-functional teams to deliver cohesive communications.
• Drive engagement via influencer partnerships and employee advocacy.