We're looking for a data-driven and strategic marketing leader to join Snap as Senior Manager, Advertiser Acquisition, responsible for driving Snap's efforts to attract, convert, and grow small and mid-sized advertisers globally.
Requirements
- Own Snap's global advertiser acquisition strategy, driving growth across both small and mid-sized advertisers through a combination of performance marketing and ABM initiatives.
- Develop and scale ABM programs — define account segmentation, intent data strategy, and campaign architecture to identify and convert high-value advertisers in partnership with BD.
- Oversee scaled digital acquisition programs (SEM, Display, SEO, CRO, and organic growth) to efficiently acquire small business advertisers and optimize for ROI.
- Create seamless acquisition-to-nurture journeys by partnering with BD and Sales Programs, ensuring smooth handoffs between marketing, sales, and activation teams.
- Collaborate with Product, Data Science, and Web teams to design conversion-optimized advertiser experiences tailored to different segments and maturity levels.
- Implement robust measurement and attribution frameworks to evaluate marketing effectiveness across both self-serve and ABM-driven channels.
- Identify and test emerging growth levers, including intent-based data tools, targeted placements in relevant industry publications, and new acquisition platforms.
- Lead and mentor a high-performing team, fostering a culture of experimentation, accountability, and measurable impact.
Benefits
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
