Senior CRM – Buyer Retention
Smartbox GroupDublin, Ireland
Posted July 15, 2025
Full Time
About the Company
Smartbox Group is a European pioneer in experience gifting, offering a curated catalog of nearly 15,000 leisure experiences ranging from stays and wellness to adventure and gastronomy. The company sells around 7 million experience gifts annually across 11 countries, generating close to €500 million in revenue and partnering with more than 41,000 hotels, restaurants, and activity providers. By focusing on "living more than owning," Smartbox delivers memorable moments that strengthen relationships, positioning itself as the industry leader in meaningful gifting. With a culture that values creativity, agility, and multilingual collaboration, Smartbox empowers employees to innovate in FMCG, e‑commerce, and tech to continually enhance the customer experience.
Job Description
Drive repeat purchase and retention among Buyers through high-performing newsletters and lifecycle campaigns. This role blends creative execution with a strong analytical mindset.
Requirements
- 4+ years of CRM or email marketing experience in B2C or eCommerce
- Strong analytical mindset; confident using data to optimise campaigns
- Experience in both newsletters and lifecycle/automated campaigns
- Proficient in Power BI or similar tools, and ESP reporting
- Skilled in Marigold Engage+ (Cheetah) or comparable ESPs
- Strong segmentation and personalisation knowledge
- Familiar with HTML for email build and QA
- Excellent project management and organisational skills
- Fluent in English (spoken and written)