Lifecycle Marketing, Specialist
ResMedSydney, New South Wales, Australia
Posted October 10, 2025
Full Time
About the Company
Join a company that focuses on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thriving on innovative ideas.
Job Description
Design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle using segmentation, analytics, and automation to create data-informed, personalized experiences that drive engagement and conversion across both B2C and B2B audiences.
Requirements
- 3+ years of experience in Lifecycle Marketing, CRM, or related fields.
- Strong knowledge of audience segmentation, targeting, and personalization techniques.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM systems.
- Proficiency in data analysis, with the ability to translate insights into actionable strategies.
- Experience in multi-channel campaigns including email, SMS, and WhatsApp.
- Strong interpersonal skills to work cross-functionally and bridge marketing objectives with technical implementation.