Director of Demand Generation
PERSUITUnited States
Posted September 29, 2025
Full Time
About the Company
PERSUIT is redefining how legal teams select and manage outside counsel by mobilizing value-based pricing models from matter intake to invoice review and payment. Our AI-powered platform shifts legal operations from cost control to strategic performance. Legal teams transform into drivers of value and innovation when they engage the right firms and alternative legal service providers (ALSPs), implement value-based pricing, and optimize for outcome-driven results. PERSUIT brings transparency, scope clarity, and real-time insights at every step from intake to invoice review and payment. By shifting the focus from hourly rates to value-based pricing and business impact, PERSUIT helps legal leaders deliver measurable results, aligning legal strategy with business goals. PERSUIT allows clients to: * Drive Healthy Competition among their Panel Law Firms * Build Centralized & Scalable Processes * Scales AFAs * Unlock Data-Driven Insights * Promote Collaboration With Law Firms Check us out at PERSUIT.com and book a demo with the PERSUIT team!
Job Description
This Director of Demand Generation role focuses on building and scaling a growth engine within the company. It involves leading demand generation strategy across digital, ABM, events, and partner channels, leveraging AI and data to improve campaign impact. The position demands a data-driven mindset and strong collaboration skills with Sales, RevOps, and agency partners.
Requirements
- 8–12 years of enterprise B2B marketing experience, with 3+ years leading demand generation.
- Understanding of how to sell to legal teams.
- Proven track record of pipeline creation and revenue impact in enterprise SaaS.
- Hands-on experience with demand gen plus skills in one or more areas (product marketing, content, brand).
- Strong communication and collaboration skills with executive presence.
- Proficiency in HubSpot, ChatGPT, Clay, and analytics.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- Wellness Resources
