Senior CRM Manager (m/w/d)
Motel a MiioMunich, Bavaria, Germany
Posted September 20, 2025
Full Time
About the Company
Motel a Miio is a family business focused on making unique ceramics accessible to those who appreciate life's beautiful moments. The company produces hand-painted, artisanal designs in Portugal using fair and environmentally friendly practices, ensuring each piece is one-of-a-kind. Founded by Anna von Hellberg and Laura Castien, who share a passion for travel and design, Motel a Miio brings the essence of their Portuguese journeys to every ceramic creation.
Job Description
Miios is seeking a Senior CRM Manager (m/w/d) to shape the future of the company’s CRM with automation, omnichannel marketing, and personalization. This role will drive automation, performance marketing, and brand alignment. The role will also involve analyzing customer data, optimizing campaigns, and working closely with various teams.
Requirements
- Numerous years of experience in CRM and email marketing
- Deep understanding of automated customer journeys, segmentation and channel-wise CRM
- Very good knowledge of Klaviyo – from Flow-Building to segment-logics, Dynamic Blocks & Testing
- Experience with Shopify, basic knowledge of data layers, event tracking and shop integration
- Strong analytical skills and creative thinking
- Experience with WhatsApp, onsite personalization, postcards, loyalty
- Team player with hands-on mentality and a keen eye for clean processes
Benefits
- Competitive salary
- Company discount on products
- Pension support
- Discount on large brands
- Team celebrations
