Senior Marketing Operations Manager
LaterLos Angeles, California, United States
Posted October 21, 2025
132000 - 142000 USD year
Full Time
About the Company
Later is a leading social media marketing solution and link-in-bio tool, specializing in helping top brands create high-performing content and collaborate with influencers to reach new audiences, drive engagement, and achieve predictable ROI. Our comprehensive services include social media management, influencer marketing, and digital marketing, making us a distinctive player in the creator economy.
Job Description
Later is seeking a Senior Marketing Operations Manager to serve as a connective tissue between marketing technology, data, and strategy. This role will own the systems, processes, and insights that power the marketing engine, enabling efficient execution, revenue growth, and attribution modeling. The position involves aligning on data strategy, automation programs, and reporting accuracy, working across Marketing, Sales, and Customer Success.
Requirements
- 6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations
- Proven expertise in marketing automation administration (Marketo required)
- Strong command of data management and integration tools (e.g., Segment, GA4, and cross-platform orchestration)
- Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks.
- Deep understanding of marketing data hygiene, normalization, and attribution methodologies.
- Analytical mindset with the ability to connect operational metrics to business outcomes.
- Exceptional collaboration and communication skills
- Bachelor’s degree in Business, Marketing, Data, or a related field
Benefits
- Competitive Salary
- Opportunities for growth
- Inclusive work environment
- Diverse team