Senior Marketing Operations Manager
LaterBoston, Massachusetts, United States • Vancouver, British Columbia, Canada • Chicago, Illinois, United States • Vancouver, Washington, United States
Posted October 10, 2025
132000 - 142000 USD year
Full Time
About the Company
Later is a leading social media marketing solution and link-in-bio tool, specializing in helping top brands create high-performing content and collaborate with influencers to reach new audiences, drive engagement, and achieve predictable ROI. Our comprehensive services include social media management, influencer marketing, and digital marketing, making us a distinctive player in the creator economy.
Job Description
Later is seeking a Senior Marketing Operations Manager to support marketing technology, data, and strategy. This role focuses on owning the systems, processes, and insights that drive marketing engine performance, from campaign execution to attribution modeling and revenue analysis. It's a high-impact position requiring a technically fluent and strategically minded operator.
Requirements
- 6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment.
- Proven expertise in marketing automation administration (Marketo required) and CRM systems (Salesforce, HubSpot).
- Strong command of data management and integration tools (Segment, GA4, and cross-platform orchestration).
- Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks.
- Deep understanding of marketing data hygiene, normalization, and attribution methodologies.
- Exceptional collaboration and communication skills.
- Bachelor’s degree in Business, Marketing, Data, or a related field (or equivalent experience).
Benefits
- Competitive salary
- Comprehensive benefits plan