Marketing Manager

We are seeking a Marketing Manager to join our team and drive Market growth, Branding construction and develop Strategic Partnerships, Customer Acquisition and Retention plans for the Betano brand in Romania.

Requirements

• Develop and lead the execution of the marketing strategy for Romania
• Manage the annual marketing budget, ensuring cost-effective campaigns
• Lead media campaigns, partnerships, digital marketing, affiliate marketing and performance marketing
• Build partnerships with local media agencies and sports entities
• Ensure compliance with Romanian regulations regarding advertising and promotions
• Monitor key KPIs such as CAC, LTV, customer engagement, and brand visibility and brand awareness
• Drive growth through data-driven campaigns, reducing CAC, and increasing LTV with personalized retention strategies
• Strengthen the company’s position as a top betting operator via impactful sponsorships, partnerships, and brand-building initiatives
• Optimize budget allocation and campaign performance to maximize ROI and scalability
• Lead multi-channel digital strategies integrating online and offline efforts
• Build, mentor, and retain a high-performing marketing team aligned with business goals
• Build a collaborative working relationship between teams placed in different locations
• Ensure all marketing activities comply with Romanian laws and industry standards

Benefits

• A buddy will support you with your onboarding
• Hybrid way of working
• Competitive pay & bonus scheme
• Developmental 360° feedback framework
• Monthly meal allowance
• Private health insurance for you and your family
• Unlimited access to Udemy & continuous training
• Family Support