Lifecycle Marketing Manager

Jiffy is looking for a Lifecycle Marketing Manager to own and scale how we engage, convert, and retain customers across their entire journey. This role is critical to turning acquisition into repeat revenue, higher LTV, and long-term brand loyalty.

Requirements

• Own and evolve Jiffy’s lifecycle marketing strategy across email, SMS, and other owned channels.
• Design and manage full-funnel lifecycle programs, including onboarding, activation, conversion, retention, reactivation, and win-back.
• Build and optimize automated journeys using behavioral, transactional, and preference-based triggers.
• Develop lifecycle messaging that educates, inspires, and supports creators and small business customers—not just discounts.
• Partner with paid social, SEO, and content teams to align lifecycle efforts with acquisition and demand creation strategies.
• Collaborate with product, merchandising, and analytics teams to ensure lifecycle messaging reflects inventory, promotions, and customer intent.
• Own experimentation and testing across subject lines, messaging, offers, timing, and channel mix.
• Analyze performance across lifecycle KPIs (conversion rate, repeat purchase rate, LTV, churn, engagement) and translate insights into action.
• Maintain a strong cadence of reporting and communication to keep stakeholders aligned on performance and learnings.
• Ensure best practices around deliverability, compliance, and customer experience.

Benefits

• Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
• Retirement Planning: 401(k)
• Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
• Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
• Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
• Professional Development: Annual stipend to support your learning and career growth.