Marketing Manager role based in NYC office, responsible for leading marketing execution for Fintech Americas event and awards program, developing and implementing strategic omni-channel campaigns, analyzing marketing performance metrics, and working cross-functionally to develop strategy and positioning for event and media brands.
Requirements
- Develop and implement tactical marketing plans for attendee and sponsor marketing for the Fintech America’s event and awards program
- Lead email marketing campaigns
- Grow and manage targeted databases
- Analyze marketing performance metrics and optimize execution accordingly
- Up and cross-promote and sell relevant products and services to target market audiences
- Expand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers, and exhibitors
- Develop marketing automation strategies including personas, segmentation, landing pages, customer journeys, and nurture campaigns
- Manage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experience
- Manage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messaging
- Liaison with central marketing and operation teams to support brand, event, and campaign initiatives
- Implement initiatives to enhance the attendee experience at physical events including attendee orientation, VIP programs, matchmaking, signage, maps, event app, and overall experience design
Benefits
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
