We're looking for an Answer Engine Optimisation (AEO) Strategist to help us drive visibility and brand presence in the rapidly evolving world of AI-driven search.
Requirements
- Develop and execute an AEO and SEO strategy with active engagement across teams to improve Hootsuite's visibility across answer engines and AI-driven platforms while supporting core SEO programs.
- Monitor, track and maintain performance dashboards for organic and AI-powered search channels.
- Optimise content for AI-driven platforms (e.g., Gemini, ChatGPT, Perplexity, Bing Copilot) to enhance visibility and relevance in emerging search results.
- Collaborate with cross-functional teams to embed SEO and AEO best practices into broader marketing initiatives and content strategy.
- Stay ahead of industry shifts in AI and search by recommending experiments, innovations, and tactical improvements that drive traffic growth and conversion.
Benefits
- Flexible work arrangement
- Accommodations provided for candidates taking part in the selection process
