HGA is seeking a dynamic Senior Marketing Manager to guide the national marketing strategy for our Workplace, Government, and Community practices. This is a high-impact role for someone who wants to influence brand direction, elevate market presence, and lead a talented team within one of the nation’s most respected architecture and engineering firms.
Requirements
- Develops and implements annual marketing strategy and plans to achieve national sector business goals and align with overall firm goals.
- Monitors industry trends, competitor positioning, and client needs to inform marketing strategy and storytelling.
- Establishes the national sector brand message framework which distinguishes us from our competition and addresses client needs.
- Manages sector-related marketing budgets and ensures ROI on key initiatives.
- Guides principals and business developers in creating and executing individual marketing plans, including setting goals, identifying targets, and tracking metrics.
- Manage a team of sector marketing coordinators, providing leadership, driving excellence and oversight on pursuit efforts and business development support.
- Ensure consistency and quality across all sector marketing activities, driving visibility and engagement with key clients and stakeholders.
Benefits
- Annual bonus and success sharing bonus program
- 401(k) guaranteed contribution
- Paid parental leave
- Medical, dental and life insurance plans
- PTO and short- and long-term disability programs
