Director of Ecommerce

Hadley Designs is seeking a Director of Ecommerce to own and scale its direct-to-consumer (DTC) ecommerce channels, driving growth through strategy, operations, and leadership.

Requirements

• Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
• Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
• Team Leadership: Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
• Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
• Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
• Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

Benefits

• Real ownership. Real trust. And real impact.
• Autonomy, creativity, and accountability.
• Access to ongoing learning, training, and tools to sharpen knowledge and strategies in the DTC space.
• Opportunity to build something meaningful and make a real impact on families.