Director of Ecommerce
Hadley DesignsUnited Kingdom
Posted February 10, 2026
Full Time
About the Company
Hadley Designs is a family-founded brand committed to making early learning engaging, screen-free, and fun.
Job Description
Hadley Designs is seeking a mission-driven Director of Ecommerce to lead the growth of its direct-to-consumer (DTC) ecommerce channels on Shopify and TikTok Shop, aiming for $20M+ in combined revenue within 18 months.
Requirements
- Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
- Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
- Team Leadership: Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
- Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
- Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
- Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.
Benefits
- Autonomy and flexibility as a remote-first company
- Real ownership, trust, and impact on the business
- Ongoing learning, training, and tools to sharpen knowledge and strategies
- Access to a network of A+ team members who value excellence, growth, and doing the right thing