Sr. Marketing Specialist - GCG Connectivity & Power Solutions - Collegeville, PA

GCG Connectivity & Power Solutions is seeking a Senior Marketing Specialist to support brand awareness, lead generation, and digital performance across our Connectivity & Power Solutions business! As our Senior Marketing Specialist, you'll play a hands-on role in developing and executing digital marketing initiatives that drive brand awareness, support revenue growth, and enable customer acquisition.

Requirements

• Bachelor's degree or equivalent experience
• 3–5 years of experience in digital marketing, demand generation, or a comparable role in a business-to-business environment
• Strong understanding of digital marketing channels including SEO, PPC, social media, email marketing, and display advertising
• Experience using marketing analytics and data to measure performance and guide decisions
• Proficiency with CRM and marketing automation tools (HubSpot & Salesforce) experience preferred
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent written and verbal communication skills
• Self-directed, detail-oriented, and comfortable working independently with minimal supervision

Benefits

• Competitive base salary and eligibility for annual bonus
• Comprehensive Health Coverage: Multiple medical plan options (CDHP and PPO) to get you the coverage you need
• Robust Financial Security: Company-paid life and disability insurance, 401(k) with company match, plus options for supplemental critical illness, accident, and hospital indemnity plans
• Generous Time Off: PTO plan with paid holidays, paid parental leave, and paid compassionate care leave to support personal well-being and family needs
• Wellness & Support Programs: Employee Assistance Program (EAP), wellness incentives, and telehealth access
• Extras That Matter: Dental and vision plans, FSAs/HSAs with company contributions, pet insurance, legal services, and ID theft protection for peace of mind