The Strategic Marketing Manager, Vertical Growth & ABM will define how Fluke drives growth and engagement across North America's high-potential verticals by developing and executing account-based and vertical marketing strategies that drive measurable business outcomes.
Requirements
- Design and implement a data-driven ABM and vertical marketing strategies
- Partner with commercial strategy and sales leaders to identify and tier target accounts, define audience segments, and align on growth goals
- Collaborate with global marketing to tailor global campaigns and messaging for regional and vertical relevance
- Leverage customer and market insights to inform segmentation, refine messaging, and shape campaign strategy
- Oversee content, creative, and campaign execution — managing budgets, timelines, and vendor relationships to ensure high-quality delivery and consistency of message
- Leverage existing CRM and marketing automation platforms to build account-level visibility, track engagement, and measure campaign impact
- Track and optimize engagement, deal velocity, and influenced pipeline to continuously improve performance and ROI
- Partner with inside sales and key account sellers to ensure smooth lead and account handoffs, aligning campaign insights with pipeline reporting
- Evaluate new tools, processes, and best practices to enhance targeting, personalization, and campaign effectiveness
- Partner across sales, product, and marketing to align strategy, co-develop account plays, and equip sellers with tools and content that activate marketing-led engagement
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Tuition Reimbursement
