Marketing Lead (m/f/d)

We're seeking a dynamic Marketing Lead to drive growth for Flixbus and Greyhound in North America, working directly with the CEO and in close coordination with global marketing leadership to shape strategy, guide budget decisions, and collaborate across performance, brand, and creative teams to build a strong regional marketing presence.

Requirements

• Define and evolve long-term positioning for Greyhound and FlixBus, ensuring consistency across customer touchpoints
• Shift North America marketing from search-first to a balanced, multi-channel approach
• Translate business goals into a data-driven marketing plan, guiding budget allocation across media, digital, social, content, experiential, and CRM channels
• Own content strategy across key platforms to drive engagement, build brand affinity, and foster vibrant communities around FlixBus and Greyhound
• Monitor KPIs, optimize spend, and align closely with Commercial, Operations, and HQ Marketing teams to ensure unified impact and continuous improvement

Benefits

• Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family.
• Work from (M)Anywhere: Depending on your role, work from another location for up to 60 days per year.
• Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life.
• Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
• Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
• Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career.