Director, Lifecycle Marketing
ChowNowUnited States
Posted November 4, 2025
182000 - 236000 USD year
Full Time
About the Company
ChowNow is a leading player in off-premise restaurant technology, supporting over 20,000 restaurants across North America.
Job Description
ChowNow is a leading player in off-premise restaurant technology. As the Director of Lifecycle Marketing, you will own the full customer journey from activation to renewal to expansion, building lifecycle programs that increase pipeline conversion, activation, retention, and lifetime value across both restaurant (B2B) and diner (B2C) audiences.
Requirements
- 8+ years of experience in B2B/B2C lifecycle, retention, or CRM marketing
- 4+ years of direct management experience
- Proven record improving pipeline conversion, activation, and retention in SaaS or marketplace environments
- Strong understanding of high-velocity SMB or mid-market SaaS funnels ($10K–$50K ACV)
- Expertise in marketing automation platforms (Iterable, Marketo, Braze, or HubSpot)
- Analytical mindset, thinking in dashboards, test plans, and funnel math
Benefits
- Rock solid medical, dental, and vision plans
- Mental Health Coverage
- Unlimited Paid Vacation
- 7 weeks of baby bonding time for all new parents
- 8 Weeks of Paid Pregnancy Leave
- 401(k) Matching
- Employer-contributing student loan assistance program or continuing education reimbursement program
- Employee Stock Incentive Plan
- Pet insurance for your fur babies
- Consistent & fair leadership
