Senior Digital Insight Analyst

As a Senior Insights Analyst, you will be working proactively as part of a discipline aligned analytics team to develop a deep understanding the business and provide insight that makes a real difference in terms of revenue uplift and bottom-line efficiencies. This role will involve working consultatively with a large base of stakeholders across multiple brands and providing clear and engaging reports and insights into a wide variety of topics.

Requirements

• Experienced in analytics using a variety of query languages such SQL, Python and R
• Experienced in partnering with stakeholders to understand their challenges and then finding ways to use data to help them
• Highly numerate and commercially aware
• Comfortable using a variety of BI tools to visualise insight and help you tell stories with data
• Some exposure to statistical modelling would be great but not essential (e.g., predictive modelling, forecasting, segmentation etc)
• Strong stakeholder management skills
• Self-motivated and enthusiastic approach to work
• Team player, able to work with multiple business leads to achieve objectives
• Ability to work to tight deadlines
• Experience in analysing channel performance E.g. Organic, Direct, Digital Marketing channels, focusing where appropriate on ROAS/ROI, CPA.
• Experience with analysing different success metrics across the digital marketing mix with appreciation of how attribution impacts measurement.
• Exposure to understanding the onsite/ on-app customer experience and how browsing/shopping conversion funnels impacts business performance.