We're looking for a Senior Data Analyst, Marketing Analytics to help us understand what's really driving growth and where we should focus next. This is a hands-on, senior individual contributor role for someone who enjoys digging into data, shaping the story behind performance, and turning insight into action.
Requirements
- Partner with marketing teams to provide clear, actionable insights on performance across channels
- Analyse marketing spend and outcomes to support optimisation and better decision-making
- Own and evolve our GA4 setup, ensuring tracking is robust and focused on meaningful performance metrics
- Work with CRM teams to analyse lifecycle journeys, retention, and engagement using a variety of data sources
- Act as the internal owner for marketing data requirements, working with Analytics Engineers to ensure data models and dashboards meet real business needs
- Lead the development of advanced measurement, beyond basic attribution, moving from LTV and CAC towards incrementality
- Communicate insights clearly through dashboards, presentations, and conversations with senior stakeholders
Benefits
- Competitive salary
- 25 days holiday + bank holidays (increasing to 27 then 30 days after 1 & 2 years of service)
- 5% matched pension
- Cycle-to-work scheme
- Opportunities for development and growth
