AD/SR AD, Business Analytics - Health System

As an Associate Director, Business Analytics, you will support multiple customer groups and/or therapeutic areas, and be an expert in statistical methodologies for measuring marketing impact. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses, and predictive modeling.

Requirements

• Conducts advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation
• Liaises between Marketing and Sales in the development of business tactics and strategies
• Responsible for leading the development of targets and segments that are aligned with business strategy
• Proficiency in the development, documentation and communication of analytical plans
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques
• Experience in conducting digital analytics and analyzing campaigns to improve performance

Benefits

• Role-specific variable or performance-based bonus
• Other compensation elements