Demand Generation Manager (Paid Media)

Billtrust is seeking a Demand Generation Manager for Paid Media to drive awareness, engagement, and qualified pipeline across its core buyer segments. The role involves developing and executing integrated marketing programs, analyzing data, and collaborating with various teams to optimize performance. This position combines strategic campaign planning with hands-on execution in paid media, SEO, and marketing analytics.

Requirements

• 5+ years of experience in B2B marketing with a focus on demand generation and digital campaign management, preferably in SaaS.
• Demonstrated success in executing multi-channel campaigns that drive measurable pipeline and revenue growth.
• Hands-on experience with digital advertising platforms (LinkedIn, Google Ads, Demandbase, G2, Reddit), marketing automation (Marketo), CRM systems (Salesforce), and webinar platforms (Zoom).
• Strong analytical skills with experience using GA4, LinkedIn, Salesforce, and other analytics tools.
• Technical SEO expertise using tools such as Google Search Console and SEMrush to optimize content and adapt to evolving search trends.
• Excellent communication and project management skills.
• Self-motivated, detail-oriented, and results-driven.

Benefits

• Medical, dental, vision
• 401(k) with company match
• Short-term and long-term disability
• Flexible spending accounts
• HSA
• Life, cancer, and AD&D insurance
• Minimal Bureaucracy
• Professional development opportunities