Product Marketing Manager
AppierChiyoda, Japan
Posted August 17, 2025
Full Time
About the Company
Appier is an AI-native SaaS company founded in 2012, listed on the Tokyo Stock Exchange's Prime Market. The company specializes in providing cutting-edge AdTech and MarTech solutions to help businesses maximize ROI through intelligent software. With a focus on artificial intelligence and data mining, Appier offers a range of services including marketing and advertising, generative AI, predictive AI, and more, enabling over 1,800 leading companies worldwide to enhance their marketing performance.
Job Description
Appier is seeking a Product Marketing Manager/Associate to drive the success of Enterprise Solution's go-to-market strategy, focusing on Japan, South Korea, Taiwan, Hong Kong, and Southeast Asia. The role involves market research, competitive analysis, strategic planning, and collaboration with cross-functional teams to launch and grow their AI-powered solutions. The position requires a strong storyteller who can effectively communicate the value of data and personalization to internal and external audiences.
Requirements
- Develop and execute go-to-market strategies for Personalization and Data Cloud products.
- Conduct market research and competitive analysis.
- Craft compelling value propositions and messaging.
- Collaborate with sales teams to develop enablement materials.
- Partner with the marketing team to execute marketing tactics.
- Bachelor's degree in Marketing, Business, or a related field.
- 2-3 years of experience in product marketing or a related role.
- Excellent written and verbal communication skills in Japanese and English.
