Vice President, Demand Generation

Affinity is seeking a VP of Demand Generation to drive pipeline strategy and efficient pipeline growth. The role demands an AI-forward leader who leverages emerging technologies to scale personalization, accelerate testing, and drive operational efficiency.

Requirements

• 10-15 years in B2B SaaS demand generation with proven track record scaling beyond $100M ARR
• Demonstrated success exceeding pipeline targets in complex sales environments with long sales cycles
• Experience marketing to sophisticated buyers in financial services, private capital, or enterprise software preferred
• Deep expertise in modern demand generation: ABM, intent-based targeting, trigger-based messaging, predictive analytics, and dynamic personalization
• Proficiency with marketing automation platforms (Pardot), Salesforce, and analytics tools
• Strong command of paid media channels with AI-enhanced targeting, bidding optimization, and audience segmentation
• Experience with intent data platforms, account intelligence tools, and AI-powered marketing technologies
• Working knowledge of marketing attribution models, pipeline reporting, and revenue forecasting
• Highly analytical and data-driven—use metrics to guide strategy, forecast performance, and optimize programs
• AI-forward mindset: Actively leverage automation to scale quality, reduce manual work, and accelerate execution
• Player/coach mentality with ability to build, coach, and retain high-performing teams
• Excellent communication skills with ability to influence cross-functional stakeholders and executive leadership

Benefits

• Health Benefits
• Retirement Planning
• Learning & Development
• Wellness Support
• Team Connection