Lifecycle Marketing Manager
Affinity.coUnited States
Posted December 23, 2025
Full Time
About the Company
Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships.
Job Description
We're seeking a data-driven email marketer to build and scale Affinity's lifecycle marketing program that drives new business pipeline and converts prospects into customers and expands customer accounts.
Requirements
- 3-5 years experience in lifecycle or email marketing in a B2B SaaS environment
- Proven track record managing email marketing programs that drive measurable pipeline and revenue growth
- Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies
- Excellent communication skills
- Proficiency with marketing automation platforms (Pardot, Marketo, HubSpot), Salesforce, and analytics tools
- Experience with AI tools for workflow automation, personalization, and campaign optimization
- Collaborative approach with ability to work across marketing, sales, and operations teams
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment