We are looking for a CRM Manager to develop and execute Aeyde’s CRM and E-Mail strategy, with the goal of fostering customer loyalty, increasing customer lifetime value, and driving retention across all direct-to-consumer touchpoints.
Requirements
- 4+ years of experience in Email Marketing and CRM
- Strong expertise in B2C ecommerce, ideally in fashion or luxury sectors
- Hands-on experience with messenger marketing (SMS, WhatsApp, or similar)
- Deep knowledge of email marketing platforms, ideally Klaviyo
- Proven track record of driving retention and CLV growth through CRM and email initiatives
- Strong customer-centric mindset with a passion for delivering personalized, high-quality experiences
- Understanding of RFM or similar segmentation frameworks
- Excellent communication and stakeholder management skills to collaborate cross-functionally
- Analytical mindset with proficiency in Excel/Google Sheets, GA4, Looker, or similar tools
- Excellent written and spoken English communication skills
Benefits
- A bright and spacious design office in the heart of Berlin
- A unique chance to shape our company’s future and build a global brand
- A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life
- Once-per-season gift voucher
- Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees
- 30 days of holidays
- Flexible hybrid working model
- Regular team events
- Relocation assistance available including visa support
