The Digital Marketing Manager is responsible for shaping and executing cohesive digital strategies to drive customer acquisition, engagement, and loyalty. This role focuses on the full customer journey, from Shopify to email, and is a strategic position for a visionaries digital marketing leader. The role requires a data-driven approach to retention marketing and focuses on continuous improvement.
Requirements
- 5+ years experience in digital marketing, ecommerce, or DTC brand management
- Deep knowledge of Shopify, email marketing platforms (Klaviyo or similar), and performance marketing channels
- Proven experience designing and optimizing full-funnel experiences with a focus on retention
- Strong understanding of user behavior and digital analytics
- Skilled in leading cross-functional projects and communicating strategy to stakeholders
- Creative thinker with strong analytical skills and an obsession with continuous improvement
- Experience in the wellness, supplement, or CPG space preferred