Principal Analyst, Marketing Science & Effectiveness
ZocdocNew York, New York, United States • New York, New York, United States
Posted October 24, 2025
160000 - 230000 USD year
Full Time
About the Company
Zocdoc is a leading healthcare marketplace connecting millions of patients with quality doctors for in-person or virtual appointments. The company accelerates access to care, offering real-time availability and booking within 24-72 hours. Zocdoc supports both patients and providers by providing tools that integrate into practice software and enhance the overall patient experience.
Job Description
Zocdoc is seeking a Principal Analyst in Marketing Measurement and Effectiveness to join their Analytics team. This role will focus on optimizing marketing efficiency and customer acquisition through data-driven insights. The ideal candidate will collaborate with various teams to design marketing frameworks, optimize B2B marketing campaigns, and drive experimentation to improve the Zocdoc.com Provider experience.
Requirements
- 7+ years of marketing analytics, measurement, or effectiveness experience
- Expertise in MMM, attribution, incrementality, time-series forecasting, causal inference, and experimentation
- Strong statistical modeling skills in Python or R
- Experience partnering across Marketing, Finance, Product, and Engineering
- Proficiency in SQL
- Exceptional communication and critical thinking skills
Benefits
- Flexible work environment
- Unlimited Vacation
- 401(k)
- Employee health benefit options
- Commuter Benefits
- Corporate wellness programs
- Cell phone reimbursement
- Catered lunch
- Employee Resource Groups
- Great Place to Work Certification
