The CRM Specialist will be responsible for the strategy, coordination, and execution of CRM activities, including developing and launching CRM campaigns and multi-channel communication journeys.
Requirements
- Bachelor’s degree in marketing, Business or related field
- 3+ years’ work experience in a CRM/Email Marketing role
- HTML & CSS expertise (ability to code from scratch)
- Adept at developing and optimizing SQL and SOQL queries to drive data accuracy and operational efficiency
- Extensive knowledge of scripting and applying business logic in email (AMPScript experience is preferable)
- First-tier enterprises ESP platforms experience in Salesforce Marketing Could required
- Experience with multi-channel marketing communication
- Proven history of developing high quality digital user experiences
- Good understanding of information architecture
- Experience managing promotional campaigns, including setup, QA, and building targeted audiences to drive performance
- Experience in building, testing, and deploying push notifications to optimize customer journeys
- Ability to prioritize and multi-task in a fast-paced, dynamic environment; adapts easily and quickly to change
- A strong cross-team collaborator and relationship-builder
- Excellent written and verbal communications skills required
- Strong sense of ownership and an entrepreneurial spirit
- Meticulous attention to detail with a clear, methodological approach to problem solving
- Experience with Agile methodology
Benefits
- Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits
- Generous paid time off
- Tax-free benefit for public transportation or parking expenses
- Bicycle Reimbursement program
- 401(k) Retirement Plan with company matched contributions
- Free Zipcar Membership and other employee discounts
