Manager, Consumer Insights & Sensory

The Manager, Consumer Insights & Sensory will be responsible for driving ongoing innovation for the KFC brand by developing and managing custom quantitative and/or qualitative research to identify new product innovation opportunities. They will also provide consumer insights leadership in cross-functional teams and partner with food innovation and calendar teams to ensure testing is executed.

Requirements

• Drive ongoing innovation process for the KFC brand
• Develop and independently manage custom quantitative and/or qualitative research
• Provide consumer insights leadership in cross-functional teams
• Partner with food innovation and calendar teams to ensure testing is executed
• Manage external partners in execution of quantitative research
• Deliver databased assessments for promotions
• Lead all research for advertising to inform creative and strengthen advertising responsiveness
• Develop a comprehensive marketing measurement framework
• Generate regular reports and present findings to marketing teams
• Collaborate with cross-functional teams to ensure alignment and integration of marketing effectiveness initiatives with overall business goals

Benefits

• Collaborative environment
• High-performing team
• Opportunities to grow and extend influence