We’re looking for an Associate Director of Data Strategy to join our fast-growing Technology team here at Wpromote. In the role, you’ll help Wpromote performance marketers and their clients extract more insight and performance from their data by planning, prioritizing, and orchestrating multi-channel data and predictive analytics projects end-to-end.
Requirements
- Serve as a thought leader on marketing measurement strategy, helping clients understand and operationalize advanced analytics solutions.
- Lead cross-functional strategic engagements across MMM, incrementality testing, causal impact analysis, and holistic measurement frameworks.
- Translate complex statistical concepts into actionable insights, recommendations, and value add for non-technical stakeholders.
- Design and oversee robust measurement frameworks that span multiple solutions (MMM, MTA, lift tests, attribution, etc.)
- Partner with internal teams (data science, media, strategy, client success, Analytics Engineering, etc.) to ensure alignment between analytical rigor and marketing objectives.
- Work closely with paid media buyers to support analysis of performance measurement and utilize measurement solutions to define methods for optimizing campaign outcomes.
- Run weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion.
- Directly communicate with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue.
- Partner with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders.
- Identify new measurement needs for our clients and work with cross-departmental teams to develop new solutions that can be delivered to clients at scale.
- Coach mid-level Data Strategists by reviewing deliverables to ensure quality assurance checks and best practices are in place.
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
