WorkWave is seeking a results-driven and strategic Product Marketing Manager. The ideal candidate will have a passion for customer insights and a proven track record of driving go-to-market success for SaaS products.
Requirements
- Own execution of GTM strategy for assigned product(s) in partnership with the Growth Marketing team.
- Conduct ongoing voice of customer research, competitive intelligence, and market analysis.
- Define and maintain differentiated product positioning and messaging that resonates with our target audiences by segment.
- Serve as the key Product Marketing representative for new product launches, migrations, and end-of-life efforts.
- Partner with Product Management and Sales to influence the product roadmap and ensure alignment with customer needs and market value.
- Partner with Support and Success teams to drive adoption, retention, and measure and improve customer health scores.
- Drive customer education, engagement and adoption of upsell modules within our existing customer base.
- Develop thought leadership content and assets derived from market knowledge and a deep connection to the voice of the customer.
- Develop customer-facing collateral, sales enablement materials, and internal messaging frameworks that clearly communicate product value.
- Assist the Growth/Demand teams with campaign inputs, leveraging your expertise to inform strategies for paid, owned, and earned channels.
- Work closely with the Events team to position WorkWave’s brand and product at industry tradeshows and customer conference.
Benefits
- Flexible Time Off policy or generous PTO plan (role dependent)
- Paid holidays
- Up to 4 weeks paid bonding leave
- Tuition reimbursement
- Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
- 24/7 access to virtual medical care with Teladoc
- Quarterly awards based on peer nominations
- Regional discounts and perks
- Opportunities to participate in charitable events and give back to the community
