VP of eCommerce - Merrell

Merrell is seeking a VP of eCommerce to drive the commercial growth of the brand in eCommerce, develop a best-in-class digital consumer experience strategy, and lead the omni-channel integration of eCommerce with other parts of the business.

Requirements

• 15+ years of eCommerce experience, with at least 8 years in a senior leadership role with a strong focus on retail or a related industry
• Proven track record of scaling global eCommerce commercial growth for a fast-growing brands
• Strong business acumen, with the ability to balance long-term strategy and short-term operational execution
• Entrepreneurial mindset and able to adapt proactive problem-solver who thrives in a fast-paced, dynamic environment
• Proven ability to own and deliver revenue plans in a fast-paced, high-growth environment
• eCommerce performance marketing and merchandising exposure with strong understanding of key levers and opportunities
• Experience in running large projects and programs with significant change & stakeholder management component
• Understanding of the interplay between online/social and traditional channels
• A strong track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer subscription product/services, including analytics-based decision-making where success is measured in terms of customer growth, acquisition costs and lifetime value
• Strong attention to detail and strong organizational skills
• Keen understanding of leading-edge eCommerce segmentation methodologies and their respective role in marketing communications
• Proven ability to successfully articulate and address complex business issues and opportunities
• Strong collaborative skills including leadership; ability to set vision and strategy across a variety of functions, inspire and motivate cross functional partners and key stakeholders
• Excellent communication and interpersonal skills, able to inspire and engage teams while aligning with executive leadership

Benefits

• Excellent benefits package
• Paid time off and holidays
• 401(k) plan
• Employee assistance program
• Flexible work arrangements