Wolters Kluwer is a global leader in professional information services. We help professionals make critical decisions to succeed in an ever-more dynamic world. The Marketing Specialist will develop strategy and execute marketing campaigns to drive appointments, MQLs, and revenue and retention.
Requirements
- Develops strategy and executes Marketing campaigns in a mix of channels to drive appointments, MQLs and ultimately revenue and retention
- Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message
- Works closely with segment marketing managers and sales leadership to establish the retention marketing plan, campaign priorities and relevant tactics
- Develops marketing plans informed by a deep understanding of assigned market segment and actively monitors, communicates, acts upon changes relevant to customer and competition
- Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term
- Proactively identifies and champions new campaign opportunities
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
