Digital Marketing Specialist

The Digital Marketing Specialist drives brand growth through digital storytelling, performance-driven content, and omni-channel activation. This role prioritizes content strategy, shopper marketing, and value creation across digital and offline touchpoints, with paid media as a secondary lever.

Requirements

• Develop and execute digital content strategies that build brand awareness and engagement across social and digital media platforms
• Own content calendars, creative briefs, and short-form storytelling that reinforce brand voice and positioning
• Partner with agencies and production teams to guide on-site product shoots, ensuring creative intent and brand standards are met
• Identify and recommend paid amplification tactics to sensibly boost organic performance based on goals and available budget
• Bridge digital and in-store experiences by aligning with retailer marketing programs and seasonal activations
• Collaborate with media partners and influencers to plan and activate campaigns that ties storytelling to measurable commerce results
• Manage project timelines, budgets, and external partners to ensure on-time, on-budget delivery of campaigns
• Strengthen the brand's digital ecosystem and drive discoverability across owned and retail platforms
• Audit and recommend best practices for retailer.com presence (product pages, banners, brand stores or landing pages) and execute updates independently or with partners
• Manage integration between retailer platforms and brand-owned channels, ensuring consistent traffic flow, visibility, and message continuity
• Coordinate updates for brand and product microsites, optimizing content flow and user experience to increase engagement and conversion
• Partner with agencies or developers on website enhancements, SEO/SEM alignment, and campaign landing pages
• Track core KPIs (reach, engagement, traffic, conversion) and translate insights into actionable recommendations for content and shopper marketing
• Utilize analytics and reporting tools (e.g., Google Analytics, Meta Business Suite, retailer dashboards) to evaluate performance and identify optimization opportunities
• Work cross-functionally with marketing, product management, and sales teams to prioritize digital initiatives and maintain clear execution rhythms
• Proactively propose ideas, test formats, and improve processes; ensure transparent communication and post-campaign learnings

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life & accident insurance
• Pet Insurance
• 401(k) with company matching
• 19 days of paid time off
• Wellness program and EAP assistance