Director of Demand Generation & Growth

The Director of Demand Generation & Growth will be responsible for driving marketing-sourced pipeline from current state to 40%+ contribution, building the demand conversion engine, and partnering with BU sales teams to improve pipeline quality and velocity. The role requires solid B2B demand gen and growth marketing experience, a proven track record of building marketing-sourced pipeline, and a deep understanding of B2B buying cycles, ABM, and multi-touch attribution.

Requirements

• Solid B2B demand gen and growth marketing in complex, multi-brand/multi-BU environments
• Proven track record building marketing-sourced pipeline from <10% to 40%+
• Experience building demand conversion engines: lead scoring, SDR management, or inside sales development
• Deep understanding of B2B buying cycles, ABM, multi-touch attribution, demand waterfalls
• Commercial acumen: can evaluate growth opportunities beyond traditional marketing
• Partnership development experience with measurable business results
• Fluent in marketing technology: CRM, marketing automation, analytics, attribution tools
• Can read P&L and build business cases - talks revenue with CFO and commercial directors
• Executive presence: presents to board level and influences C-suite
• Collaborative leadership style: Works with BU sales leaders to improve pipeline quality and velocity

Benefits

• Hybrid Working
• Life Assurance
• Additional Holiday Purchase
• Subsidised Gym Memberships
• Cycle to Work scheme
• Discount Vouchers
• Access to Wellbeing Resources