Senior Digital Marketing Manager
Willis Johnson & AssociatesHouston, Texas, United States
Posted October 9, 2025
130000 - 150000 USD year
Full Time
About the Company
Willis Johnson & Associates is a fee-only fiduciary financial planning firm specializing in corporate professionals and executives from energy companies like Shell, Chevron, and BP. We offer holistic financial planning, tax preparation, and specialized expertise in compensation packages, stock compensation, foreign filing considerations, and more to help clients maximize their assets and minimize taxes. Our focus on quality advice without product sales, hidden fees, or commissions ensures that clients achieve their financial goals with confidence and simplicity.
Job Description
Willis Johnson & Associates is seeking a Senior Digital Marketing Manager / Demand Gen Lead to own the strategy and execution of digital campaigns, ensuring consistent and high-converting lead generation for the WJA's clients. This hands-on role involves managing campaigns across various platforms, mentoring junior talent, and collaborating with various teams to drive growth. The company is a fast-growing wealth management firm specializing in corporate financial planning.
Requirements
- Execute and optimize digital campaigns across LinkedIn, Meta, email, and web.
- Translate content into multi-channel demand gen campaigns.
- Partner with Client Development on account-based campaigns.
- Manage campaign timelines and budget allocation.
- Maintain and improve HubSpot campaigns and reporting.
- Build attribution models and optimize over time.
- Test and scale new channels.
- Provide recommendations on ad spend and platform strategy.
Benefits
- Medical, dental, vision, disability/life insurance
- 401(k)
- Paid holidays
- Paid Time Off
- Employer-provided Health/Dental/Vision
- Employer HSA contributions
- Employer paid Life and Long-Term Disability
