AVP, Regional Marketing
WhoopBoston, Massachusetts, United States
Posted August 18, 2025
Full Time
About the Company
WHOOP is a leading wearable technology company offering comprehensive health and wellness solutions. Their core services include benchmarking tools, sleep monitoring, mental health support, and digital health programs designed to enhance individual and team performance. WHOOP distinguishes itself through its advanced wearable devices and data-driven insights aimed at improving overall well-being and longevity.
Job Description
WHOOP is seeking an AVP of Regional Marketing to lead a team of Country Marketing leads responsible for building brand heat and demand globally. This role requires strategic thinking, international experience, and the ability to partner with Sales, FP&A, and Growth teams. Regular international travel and brand advocacy are expected.
Requirements
- 15+ years of international marketing experience
- Demonstrated success developing and executing regional marketing strategies
- Strong strategic acumen and experience launching into new international markets
- Deep cultural fluency and ability to create localized campaigns
- Analytical and data-driven experience with marketing performance and regional budgets
- Strong communication and stakeholder management skills
- Willingness to travel internationally
